Marketing leadership in hospitality : foundations and practices

Lewis Robert C.

Marketing leadership in hospitality : foundations and practices - New York John Wiley & Sons, Inc. c2000 - xxi, 923 p. : ill. ; 24 cm. 24 cm

Includes glossary and index.

0471332704


Hospitality Industry -- Marketing

TX 911.3 .M3 L49 2000
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