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Value-based marketing : marketing strategies for corporate growth and shareholder value

Doyle Peter

Value-based marketing : marketing strategies for corporate growth and shareholder value - West Sussex, England John Wiley & Sons, Ltd. c2000 - xii, 370 p. : ill. ; 25 cm. 25 cm

Includes glossary and index.

ISBN: 0471877271

Subjects--Topical Terms:
Marketing Value

LC Class. No.: HF 5415.13 .D69 2000

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