Marketing : principles & perspectives
Bearden William O.
Marketing : principles & perspectives - New York, N.Y. McGraw-Hill Higher Educ. c2001 - xxxvii, 596 p. : col. ill. ; 27 cm. 27 cm
Includes glossary and index.
0072322977
Marketing -- United States
HF 5415.1 .B43 2001
Marketing : principles & perspectives - New York, N.Y. McGraw-Hill Higher Educ. c2001 - xxxvii, 596 p. : col. ill. ; 27 cm. 27 cm
Includes glossary and index.
0072322977
Marketing -- United States
HF 5415.1 .B43 2001