MARC details
| 000 -LEADER |
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| fixed length control field |
02459nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240624144009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230131b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781292040332 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
Asian Technical Vocational Education Resource Center |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HC 79 .H53 M64 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohr, Jakki J. |
| 245 ## - TITLE STATEMENT |
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| Title |
Marketing of high-technology: products and innovations / |
| Statement of responsibility, etc. |
Jakki Mohr, Sanjit Sengupta, Stanley Slater |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Essex, England: |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
c2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
542 p. : |
| Other physical details |
ill.; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 Introduction to the World of High-Technology Marketing.-- Chapter 2 Strategic Market Planning in High-Tech Firms.-- Chapter 3 Culture and Climate Considerations for High-Tech Companies.-- Chapter 4 Market Orientation and Cross-Functional Interaction.-- Chapter 5 Partnerships, Alliances, and Customer Relationships.-- Chapter 6 Marketing Research in High-Tec Markets.-- Chapter 7 Understanding High-Tech Customers.-- Chapter 8 Technology and Product Management.-- Chapter 9 Distribution Channels and Supply Chain Management in High-Tech Markets.-- Chapter 10 Pricing Considerations in High-Tech Markets.-- Chapter 11 Marketing Communication Tools for High-Tech Markets.-- Chapter 12 Strategic Considerations for the Triple Bottom Line in High-Tech Companies.-- Chapter 13 Strategic Considerations in Marketing Communications.-- Chapter 14 Case: Is there more to Skype than hype?.-- Chapter 15 Case: Charting a new course for Xerox: Strategic Management Planning.-- Chapter 16 Case: Environmental Systems Research Institute.-- Chapter 17 Case: Vision of the future: Airbus 380 or Boeing 787 dreamliner?.-- Chapter 18 Case: Goomzee Mobile Marketing.-- Chapter 19 Case: SELCO-India: lighting the base of the pyramid.-- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Using a systematic approach grounded in relevant theories and empirical research, this text provides a framework for making marketing decisions in a high-tech environment. It covers such industries and contexts as telecommunications, information technology (hardware and software), biotechnology, and consumer electronics. The book provides a balance between conceptual discussions and examples, small and big business, products and services, and consumer and business-to-business marketing contexts. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Young Adult. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
High technology industries |
| General subdivision |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sengupta, Sanjit. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Slater, Stanley F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
