Tourism promotion : marketing background, promotion techniques and promotion planning methods (Record no. 3364)

MARC details
000 -LEADER
fixed length control field 00525nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220316s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0904873072
040 ## - CATALOGING SOURCE
Transcribing agency Asian Technical Vocational Education Resource Center
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number G 155 .S36 1977
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schmoll G. A.
245 #0 - TITLE STATEMENT
Title Tourism promotion : marketing background, promotion techniques and promotion planning methods
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Tourism International Press
Date of publication, distribution, etc. c1977
300 ## - PHYSICAL DESCRIPTION
Extent 136 p. ; 21 cm.
Dimensions 21 cm
500 ## - GENERAL NOTE
General note Includes bibliography.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism -- Promotion

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