The Marketing of services (Record no. 3751)

MARC details
000 -LEADER
fixed length control field 00493nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220316s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0434902632
040 ## - CATALOGING SOURCE
Transcribing agency Asian Technical Vocational Education Resource Center
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5411 .C69 1990
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cowell Donald W.
245 #4 - TITLE STATEMENT
Title The Marketing of services
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Jordan Hill, Oxford
Name of publisher, distributor, etc. Heinemann Professional Pub.
Date of publication, distribution, etc. c1990
300 ## - PHYSICAL DESCRIPTION
Extent xii, 340 p. : ill. ; 23 cm.
Dimensions 23 cm
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Services Industries -- Management

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