Market-driven management: using the new marketing concept to create a customer-oriented company (Record no. 3813)

MARC details
000 -LEADER
fixed length control field 00549nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220316s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471595764
040 ## - CATALOGING SOURCE
Transcribing agency Asian Technical Vocational Education Resource Center
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13 .W43 1994
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Webster Frederick E., Jr.
245 #0 - TITLE STATEMENT
Title Market-driven management: using the new marketing concept to create a customer-oriented company
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, N.Y.
Name of publisher, distributor, etc. John Wiley & Sons, Inc.
Date of publication, distribution, etc. c1994
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 319 p. ; 25 cm.
Dimensions 25 cm
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Management

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