000 00532nam a2200169Ia 4500
008 220316s9999 xx 000 0 und d
020 _a0471332704
040 _cATVERC
050 _aTX 911.3 .M3 L49 2000
100 _aLewis Robert C.
245 0 _aMarketing leadership in hospitality : foundations and practices
260 _aNew York
_bJohn Wiley & Sons, Inc.
_cc2000
300 _axxi, 923 p. : ill. ; 24 cm.
_c24 cm
500 _aIncludes glossary and index.
650 _aHospitality Industry -- Marketing
999 _c3321
_d3321