000 00493nam a2200169Ia 4500
008 220316s9999 xx 000 0 und d
020 _a0434902632
040 _cATVERC
050 _aHF 5411 .C69 1990
100 _aCowell Donald W.
245 4 _aThe Marketing of services
260 _aJordan Hill, Oxford
_bHeinemann Professional Pub.
_cc1990
300 _axii, 340 p. : ill. ; 23 cm.
_c23 cm
500 _aIncludes index.
650 _aServices Industries -- Management
999 _c3751
_d3751