| 000 | 00545nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 220316s9999 xx 000 0 und d | ||
| 020 | _a0471877271 | ||
| 040 | _cATVERC | ||
| 050 | _aHF 5415.13 .D69 2000 | ||
| 100 | _aDoyle Peter | ||
| 245 | 0 | _aValue-based marketing : marketing strategies for corporate growth and shareholder value | |
| 260 |
_aWest Sussex, England _bJohn Wiley & Sons, Ltd. _cc2000 |
||
| 300 |
_axii, 370 p. : ill. ; 25 cm. _c25 cm |
||
| 500 | _aIncludes glossary and index. | ||
| 650 | _aMarketing Value | ||
| 999 |
_c3755 _d3755 |
||